Svalbard Reiseliv AS
9171 Longyearbyen
Phone: 4779025550
Website: www.svalbard.net
E-mail: info@svalbard.net
Svalbard Reiseliv is the destination company in Svalbard. The company, as it appears today, was founded in 2001 and has 3 permanent employees; tourism manager, tourism coordinator and tourism secretary.
Svalbard Reiseliv AS is co-located with Svalbard Museum and the Governor’s environmental information in Svalbardporten in Longyearbyen.
The company is responsible for operating year-round tourist information and for general destination marketing, including the production and distribution of printed and digital information material. Svalbard Reiseliv also offers digital travel statistics and initiates and is responsible for various types of development projects. Svalbard Reiseliv AS coordinates measures aimed at the environment, safety and skills development.
Svalbard Reiselivsråd
The limited company Svalbard Reiseliv AS is wholly owned by Svalbard Reiselivsråd, which consists of businesses in Longyearbyen within the tourism and tourism-related industries. Svalbard Reiseliv acts as secretariat and executive body for the association.
Svalbard Reiselivsråd is an interest organization for over 60 of Longyearbyen’s companies with direct or indirect tourism connections. The membership is diverse and wide-ranging, representing both small businesses and sole proprietorships with few employees, as well as larger groups with many employees. The common denominator for the members is locally based tourism linked to the facilitation of stays and experiences for visitors to Longyearbyen. Svalbard’s unique nature and cultural environment are key parts of the tourist experiences offered by the council’s members.
Vision: Svalbard will be the leading and best-preserved High Arctic destination in the world. This will be achieved through managed development based on and with consideration for the vulnerable nature.
Brief history
1992, Info-Svalbard established as part of Svalbard Næringsutvikling.
1996, Svalbard Reiselivsråd established with Info-Svalbard as secretariat and executive body.
2000, Svalbard Næringsutvikling closed, Info-Svalbard included as a section in Svalbard Samfunnsdrift.
2001, Svalbard Reiselivsråd takes over Info-Svalbard’s activities through the newly established company Svalbard Reiseliv AS.
The logo of Svalbard Reiseliv AS
A visual identity has been developed for the tourism industry in Svalbard, which is organized through the umbrella organization Svalbard Reiseliv. Tourism is Svalbard’s second largest source of income, and is based on the vision of environmentally friendly stay and travel. The tourism industry’s goal is for Svalbard to be the best-preserved High Arctic wilderness, and the polar bear symbolizes the desire for conservation. In addition, tourism wants to make use of the polar bear’s presence – there are 3,000 polar bears in Svalbard. To elevate the polar bear, it has been incorporated into a coat of arms accompanied by the slogan Natura Dominatur – which is Latin for “Nature rules”.
